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BDCDS 2026 Programme

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Creating a future-ready practice: sustainability, profitability and growth

16 May 2026
Private Dentistry Theatre
Creating a future-ready practice: sustainability, profitability and growth

Learning Content

In this session we will cover financial sustainability in dentistry, what is marketing and why it must be utilsed, bringing in real life examples of owning a practice and understanding what running a business requires

Aims

Have audience imagine their own practice and what their dream practice could be- what do they really want to do for the future. Allow audience to understand the importance of branding and marketing for a practice and how patient behaviour is influenced

Learning Outcomes

  • Ensure financial sustainability and empower and elevate the whole work force
  • How Denplan can drive recurring monthly secured fees and aid in patient retention
  • The importance of marketing and branding for a practice
  • How do practices get the right information out into the public domain
Speakers
Matt Nolan, Head dental officer - Simplyhealth
Debbie Marsland, Senior Marketing Manager - Denplan

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