How to leverage specialist expertise into SEO dominance
15 May 2026
Practice Owners & Business Management Theatre
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Learning Content
Your specialists are growth assets, not just treatment providers. Ali Attrill and Dr Nirmalan Patkunan explore how practices can leverage clinician authority, personal brand strategy and evolving search behaviour to win more high-value patients. A practical look at positioning, visibility and why patients increasingly choose people over practices.
Aims
To help dental practices understand how clinical expertise can be translated into stronger online visibility and patient trust. The session aims to demonstrate how specialist positioning, clinician authority and treatment-led content can improve discoverability in modern search environments and attract patients seeking specific expertise.
Learning Outcomes
- Understand how specialist expertise can strengthen search visibility and authority - Learn how to structure websites and content around clinician expertise and treatment-led search - Explore how modern patient behaviour, including AI search, is changing how people discover and choose dental clinicians.
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