In today’s competitive dental market, simply offering high-value treatments is no longer enough. Practices must position themselves clearly so patients understand who they are, what they specialise in, and why they should choose them.

In this session, marketing strategist Ali Attrill of Transcend Dental and principal dentist Dr Nirmalan Patkunan of Feel Good Dental share how specialist positioning, strategic branding, and digital marketing can transform patient demand for treatments such as Invisalign and sleep apnoea care.

Together they explore how separating practice and specialist brands, building authority through clear messaging, and creating the right digital patient journey can help practices attract the right patients and increase case acceptance.

Combining marketing strategy with real clinical experience, this session provides a practical look at how practices can build stronger treatment positioning and create sustainable growth in an increasingly competitive landscape.