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BDCDS 2026 Programme

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Inside-out leadership: building emotionally intelligent practices & emotionally connected marketing

16 May 2026
Next Generation Conference
A , B , D

Learning Content

How Emotional Dentistry Shapes Teams, Brands & Patient Experiences

Let’s be honest. Clinical excellence is no longer enough. Patients are choosing how you make them feel, not just how well you treat them. Meanwhile inside your practice? Teams are stretched. Recruitment is painful. Expectations are relentless. Burnout is real. And marketing without meaning is just noise.

This is your wake-up call. In this high-impact session, Sarika and Anna show you exactly why some practices thrive while others stall. You’ll learn how emotionally intelligent leadership keeps teams engaged, how an emotion-led brand and marketing pull in the right patients, and how aligning both makes your practice impossible to ignore

No theory. No fluff. Just real strategies you can use immediately to build momentum, connection, and confidence.

Leave ready to lead harder, market smarter, and make 2026 the year your practice truly steps into its power.

Aims

To demonstrate how emotional intelligence connects leadership and emotion-led marketing in dental practices - To show how understanding emotions within teams and patient journeys builds trust, reduces stress, strengthens communication, and creates authentic marketing that supports treatment acceptance and sustainable growth.
Speakers
Sarika Shah, Dentist and Practice Principle - Flourish as a Female
Anna Roberts, Client Director - MiSmile

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