Inside-out leadership: building emotionally intelligent practices & emotionally connected marketing
16 May 2026
Next Generation Conference
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Learning Content
Clinical excellence isn’t enough, patients choose how you make them feel. Teams are stretched, burnout is real, and empty marketing gets ignored. In this session, Sarika and Anna reveal how emotional leadership engages teams, emotion-led branding attracts the right patients, and aligning both drives growth. Real strategies, no fluff-leave ready to lead smarter and build momentum.
Aims
To demonstrate how emotional intelligence connects leadership and emotion-led marketing in dental practices - To show how understanding emotions within teams and patient journeys builds trust, reduces stress, strengthens communication, and creates authentic marketing supporting treatment acceptance and sustainable growth.
Learning Outcomes
- Understand how emotionally intelligent leadership drives engagement and performance, apply it to patient communication to build trust and case acceptance, recognise the impact of self-leadership and stress on outcomes, and align leadership, culture, and emotion-led marketing to create a connected, profitable practice.
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