Speakers

Anna Roberts is a brand and marketing strategist helping dental practices stand out in a crowded market. With over 16 years’ experience in creative strategy, consumer insight, and performance marketing, she builds brands that connect emotionally and drive growth. As Client Director at MiSmile Media, Anna champions storytelling, emotional marketing, and consumer-first thinking, drawing inspiration from trends beyond dentistry. Her approach is driven by the belief that patients are consumers first, seeking trust, connection, and authentic stories. She doesn’t sit in the industry echo chamber, instead, she brings fresh, outside-in perspectives to create impact, helping practices engage audiences, elevate their brand, and thrive in today’s competitive landscape.